Thomas Daniels
Elon Musk’s X is preparing a sweeping integration of financial services within its platform—allowing its estimated 600 million users to pay, invest, and manage funds directly inside the app, according to CEO Linda Yaccarino in an interview with the Financial Times.
Yaccarino emphasized that users will “be able to transact [their] whole life on the platform,” signaling a shift toward a unified commerce and financial ecosystem. Test launches of X Money, a native payment and banking app, have already been underway, with Musk cautioning that “extreme care must be taken” during beta, given that “people’s savings are involved.” The official account has teased a full launch in 2025, starting in the US, positioning X Money as the core of this embedded finance strategy.
Furthering this integration, X is reportedly exploring the issuance of an X-branded credit or debit card by year’s end. While insiders say crypto support—particularly Dogecoin—remains unconfirmed, Musk has previously hinted at DOGE compatibility for Tesla purchases, though without specifying a timeline.
X’s move reflects a broader trend: financial giants and digital platforms are accelerating efforts to embed payments and crypto solutions. Visa is promoting stablecoin use in Africa via Yellow Card Financial, which has processed over $6 billion in transactions. U.S. banks aren’t staying behind—JPMorgan Chase recently filed for a trademark on its “JPMD” deposit token and announced a pilot for JPMD on Coinbase’s Base network.
