Usual Secures $10M Series A Funding Led by Binance Labs
By Published On: 24/12/2024

Usual Completes $10 Million Series A Funding

On December 23, Usual, a decentralized stablecoin issuer with a focus on real-world assets (RWA), announced the successful completion of a $10 million Series A funding round. The round was led by Binance Labs and Kraken Ventures, with additional investments from prominent venture capital platforms including Amber Group, OKX Ventures, Wintermute, and Galaxy Digital.

As Usual advances its mission to transform the decentralized finance (DeFi) ecosystem, the funding marks a significant milestone. The platform integrates ownership and value distribution into its stablecoin model through its proprietary USUAL token.

Strategic Partnerships Support the Growth of Usual

Usual’s funding success comes on the heels of a strategic alliance with Securitize, the tokenization platform for BlackRock’s BUIDL fund, and Ethena Labs. This partnership is designed to enhance the DeFi ecosystem by combining liquidity, yield optimization, and composability—addressing the growing demand for advanced financial tools.

Binance Labs: Promoting Innovation in DeFi

In a blog post, Binance Labs detailed its rationale for investing in Usual, praising the project’s potential to revolutionize stablecoins with a community-focused approach. “At Binance Labs, we seek out projects that drive meaningful innovation and expand the ecosystem,” said Alex Odagiu, investment director at Binance Labs. “We are excited to support Usual’s mission to push the boundaries of what stablecoins can achieve.”

Binance Labs has consistently supported groundbreaking projects in the DeFi space, including Solana-based stablecoin infrastructure protocol Perena and Bitcoin liquid staking project Lombard. Usual’s inclusion in this portfolio underscores its legitimacy and growth potential.

Usual Labs: Looking Ahead

Pierre Person, CEO of Usual Labs, reiterated the project’s commitment to innovation. “Binance Labs and Usual Labs will keep working together in the coming months to make sure the stablecoin market stays at the forefront of innovation and becomes even more community-focused,” said Person.

As the first exchange to support the USUAL token, Binance Labs’ involvement highlights a shared vision for advancing community-centric stablecoin solutions.

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