Thomas Daniels
President Donald Trump’s official memecoin, $TRUMP, has experienced a significant decline, currently trading at approximately $10—an 85% drop from its January peak of $73. This downturn coincides with an impending release of 50 million tokens, valued at over $520 million, scheduled for July 18, which could further impact the token’s market performance.
On-chain data indicates that only 26.48% of the total $TRUMP token supply has been unlocked, leaving 73.52%—about 735 million tokens—yet to enter circulation. The upcoming unlock represents 25% of the current circulating supply, raising concerns about potential price pressure if demand does not scale accordingly.
In an effort to bolster market confidence, Eric Trump announced on June 7 that World Liberty Financial (WLF), a Trump-affiliated decentralized finance platform, plans to acquire a substantial position in $TRUMP for its long-term treasury. Despite this announcement, the token’s price showed minimal reaction, suggesting investor skepticism.
The $TRUMP memecoin, launched in January 2025, was initially presented as a measure of public sentiment toward President Trump’s leadership. However, its sharp decline and the upcoming token unlock have raised questions about its viability as a sentiment gauge.
The situation is further complicated by internal disputes within the Trump-affiliated crypto ventures. A recent controversy emerged over the legitimacy of a new cryptocurrency wallet branded as the “official $TRUMP wallet,” which was promoted without authorization from the Trump family. Eric Trump has since clarified that the family is developing a separate official wallet through World Liberty Financial.
As the July 18 token unlock approaches, the market’s response will serve as a critical indicator of investor sentiment and the $TRUMP token’s future trajectory. The interplay between political branding and cryptocurrency market dynamics continues to evolve, with the $TRUMP memecoin at the center of this intersection.
