
Michael Saylor’s firm, Strategy, the world’s largest public Bitcoin holder, reinforced its bullish stance by acquiring 245 Bitcoin—representing a $26 million investment—during the week ending Sunday, as global geopolitical tensions triggered a market pullback.
According to filings with the U.S. Securities and Exchange Commission released Monday, Strategy averaged $105,856 per Bitcoin. The cryptocurrency slid from approximately $108,900 on June 16 to an intraweek low just under $99,000, per CoinGecko data.
This latest addition boosts Strategy’s holdings to 592,345 BTC, with total outlays around $41.9 billion and an average acquisition cost of $70,681 per coin. While this $26 million purchase is relatively modest—it follows a $1 billion allocation and is the smallest since March’s acquisition of 130 BTC for $10.7 million—critics have questioned the decision not to scale up during lower price dips. The firm’s adherence to Saylor’s “buy the top forever” philosophy explains the approach: consistently acquiring Bitcoin at market peaks, regardless of cost.
In late 2024, Saylor emphatically stated, “I’m sure that I will be buying Bitcoin at $1 million a coin—probably $1 billion a day of Bitcoin at $1 million a coin.” The recent purchase aligns with that long-term ethos.
Despite market volatility, Strategy’s year‑to‑date BTC yield remains robust at 19.2%, marking a marginal 0.01% uptick since the previous $1 billion purchase disclosed on June 16. The firm has adjusted its target yield upward: originally aiming for 15% by year‑end 2025, Strategy now sets its sights on 25%.
This move closely follows Saylor’s revised long‑term Bitcoin forecast: he now predicts BTC will reach $21 million within 21 years—a projection unveiled this past Saturday. Strategy’s latest acquisition underscores its unwavering commitment to dollar-cost averaging at the top of the market and its faith in Bitcoin’s multi-million‑dollar trajectory.