Thomas Daniels
Rumble Inc., the video-sharing platform known for championing independent creators, is preparing to roll out a proprietary digital wallet aimed at enhancing creator monetization. This strategic initiative is being developed in partnership with Tether, the issuer of the world’s largest stablecoin by market capitalization.
CEO Chris Pavlovski announced the “Rumble Wallet” via social media, positioning it as a vehicle to support creators more effectively than traditional advertising models, particularly in underserved international markets. Pavlovski hinted at the wallet’s broader ambitions, suggesting it would be “bigger and more than you think,” with further details to be shared in an upcoming interview with content creator Matt Kohrs.
Tether CEO Paolo Ardoino confirmed the collaboration, reposting Pavlovski’s announcement with the statement, “A wallet for the people,” underscoring the shared vision between the two firms to decentralize value transfer for online creators.
This development comes on the heels of a significant $775 million strategic investment by Tether into Rumble, finalized in early 2025. The funding included the acquisition of over 103 million shares of Rumble’s Class A stock, providing the platform with substantial capital to advance its technological and strategic initiatives.
Rumble, founded in 2013 as an alternative platform for independent video creators, has been steadily expanding its footprint in the digital asset space. In November 2024, it announced the allocation of up to $20 million toward Bitcoin acquisitions as part of its corporate treasury strategy. The company made its first Bitcoin purchase in January 2025 and most recently added 188 BTC to its reserves in March, at an average price of $91,000 per coin, totaling approximately $17.1 million.
The forthcoming Rumble Wallet and ongoing integration of digital assets signal a broader ambition to position the platform at the nexus of media, creator economy, and decentralized finance.
