Cryptocurrency NewsNike's NFT Revolution Kicks Off in FIFA

Nike’s NFT Revolution Kicks Off in FIFA

Nike’s nonfungible token (NFT) platform is a significant step towards widespread use of cryptocurrency among gamers.Nike’s virtual clothes and shoes may eventually appear in EA Sports titles thanks to the integration of Swoosh.

Nike announced in a statement on June 1 that its “virtual creations,” which are another name for NFTs, will begin to appear in EA Sports games soon. However, neither Nike or Electronic Arts (EA) have disclosed which game titles will feature Nike’s virtual goods.

EA Sports titles include FIFA, which won an award of “most popular game” in 2022, as well as the NBA Live and Madden NFL series, which each draw in millions of players. Nike NFTs are anticipated to be wearable accessories that gamers may buy to customize their character avatars in-game.

“This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base,” said Ron Faris, general manager of Nike Virtual Studios.


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