Thomas Daniels
By the end of 2025, Metaplanet, a prominent Japanese cryptocurrency company and the world’s fifteenth-largest corporate Bitcoin holder, plans to grow its Bitcoin treasury to 10,000 BTC. In a New Year’s statement to shareholders, Simon Gerovich, the company’s CEO, disclosed the goal, marking a critical turning point in Metaplanet’s strategic plan.
“Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury Company,” Gerovich tweeted.
Investing in Bitcoin Strategically
The corporation has had a very aggressive accumulation approach. By December 23, Metaplanet’s Bitcoin holdings had increased from 225.611 BTC in July 2024 to 1,761.98 BTC. Strategic funding was the main driver of this increase, which included two significant bond issuances in December: a 5.0 billion yen bond on December 20 and a 4.5 billion yen zero-coupon bond on December 17, both of which matured in mid-2025.
The company’s dedication to cryptocurrencies is further demonstrated by its December 18, 2024, conversion to a Bitcoin Treasury Company. A high-profile purchase of 619.70 BTC on December 23, a few days later, signaled this change.
Growing Expenses, Broadening Perspective
As market demand increased, Metaplanet’s average cost to acquire Bitcoin increased from 9,972,933 yen to 11,846,002 yen in 2024. Even yet, the business is still far behind market leader MicroStrategy, which has an unmatched 444,262 BTC.
Gerovich has more in mind for 2025 than just hoarding Bitcoin. It consists of:
- Implementing new reporting procedures to increase shareholder transparency.
- Eestablishing international alliances to encourage the use of Bitcoin.
- Enhancing its standing in the bitcoin ecosystem of Japan.
Positioning Oneself Competitively
Reaching the lofty 10,000 BTC goal would expand Metaplanet’s current holdings by over six times. By reaching this milestone, the company may move up in the rankings of the top corporate Bitcoin holders, putting it in line with Riot Platforms (17,429 BTC), Marathon Digital (44,394 BTC), and even Tesla (9,720 BTC).
The world market will be keenly observing Metaplanet as it solidifies its position as a major player in Japan’s cryptocurrency industry to determine if it can realize its vision and change the competitive environment in corporate Bitcoin holdings.
