Thomas Daniels
According to Visibrain statistics, Elon Musk’s X (previously Twitter) saw a sharp increase in mentions of Bitcoin in 2024, with over 140 million postings mentioning the leading cryptocurrency. Discussions on Bitcoin increased by 65% year over year, according to the social listening protocol, indicating increased interest in digital assets on the network.
Early in 2024, Bitcoin posts on X peaked after the U.S. Securities and Exchange Commission approved spot Bitcoin exchange-traded funds (ETFs). The assets under control of these ETFs totaled more than $110 billion, which was more than the estimated holdings of Satoshi Nakamoto, the mysterious creator of Bitcoin.
Bitcoin talk increased during key times, such as when values were close to $60,000 and during the halving event—a planned decrease in the issuance rate of Bitcoin intended to increase its scarcity—despite a slowdown in mentions following January’s highs.
Following President-elect Donald Trump’s promise to establish the US as a global leader in cryptocurrency innovation, interest in Bitcoin surged in the latter part of the year. Another uptick in conversation occurred in November, leading to a significant milestone in December: When Bitcoin reached the $100,000 mark, more than one million X posts were made.
Bitcoin is trading at about $95,000 as of December 26, which indicates that the market has cooled off following the Santa Rally. Bitcoin continues to rule the digital asset market thanks to institutional interest and momentum from spot ETFs.
