Thomas Daniels
Brazilian fintech firm Méliuz is preparing to elevate Bitcoin to the core of its corporate treasury, marking a significant shift in its financial strategy. The proposal, set for a shareholder vote on May 6, would designate Bitcoin as the company’s principal strategic asset.
Strategic Treasury Realignment
Méliuz, known for its cashback and financial technology services, first entered the Bitcoin market in March 2025. Following board approval to allocate up to 10% of its cash reserves to cryptocurrency, the firm purchased approximately 45.72 BTC for around $4.1 million. The company now seeks shareholder approval to institutionalize Bitcoin as a central element of its corporate strategy.
The firm maintains that its core business operations will remain unaffected. However, it plans to leverage operational cash flow and strategic financial initiatives to progressively increase its Bitcoin holdings. This includes potentially generating Bitcoin-based returns for shareholders.
Shareholder Rights and Dissent
In accordance with Brazilian corporate governance standards, shareholders who disagree with the proposed direction and held their shares continuously from April 14, 2025, until the date of the extraordinary general meeting may opt out. Eligible investors are entitled to reimbursement at a rate of R$3.9285 per share, based on net equity as of December 31, 2024.
Market Reaction
Méliuz’s announcement triggered a sharp market response. The company’s shares rose over 14% in one trading session, from R$3.28 to R$3.76. Over the course of five days, the stock surged more than 27%, reaching R$3.85.
The firm joins a growing list of public companies adding Bitcoin to their balance sheets. In the first quarter of 2025 alone, publicly traded firms increased their collective Bitcoin holdings by 16.1%, acquiring 95,431 BTC and raising total holdings to approximately 688,000 BTC. Méliuz is among 12 companies that adopted Bitcoin in Q1, alongside tech-focused platforms such as Rumble.
Méliuz’s move signals growing institutional confidence in Bitcoin as a treasury asset and positions the company among Latin America’s front-runners in crypto-financial integration.
