Google Updates Crypto Ad Policy for 2024: Embracing Coin Trusts

Google recently announced an update to its cryptocurrency advertising policy, set to take effect on January 29, 2024. This change will permit advertisements for Cryptocurrency Coin Trusts in the United States. These trusts are financial vehicles that let investors trade shares in funds holding substantial amounts of digital currencies, potentially including exchange-traded funds (ETFs).

This policy revision, noted in Google’s December 6 policy change log, coincides with the anticipated approval of spot Bitcoin ETFs in the U.S.

Google emphasizes the importance of legal compliance for all advertisers, reminding them to adhere to local laws in the regions targeted by their ads. This global policy mandates that all advertisers of these products be certified by Google. To obtain certification, advertisers must possess the necessary local licenses and ensure that their products, landing pages, and ads comply with the legal requirements of the countries or regions for which they seek certification.

Google already allows advertising for some crypto and related products but excludes ads of crypto or nonfungible token (NFT)-based gambling platforms, initial coin offerings, decentralized finance protocols and services offering trading signals.

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