Thomas Daniels
Gemini, the cryptocurrency exchange founded by the Winklevoss twins, has overtaken Coinbase in the U.S. Apple App Store’s finance category, a notable shift considering Coinbase’s significantly higher trading volumes. The ranking boost came shortly after the launch of a limited-edition XRP rewards credit card, introduced in partnership with Ripple Labs and Mastercard. The card offers users up to 4% instant cashback in XRP, a feature that has attracted considerable attention.
According to app analytics platforms, Gemini’s app climbed to 16th place in the U.S. finance category, while Coinbase dropped to 20th. Some reports noted that Gemini reached as high as 11th place, while Coinbase slipped to 26th, highlighting differences in data across measurement services.
Tyler Winklevoss, Gemini’s co-founder, commented on the shift by stating “the flippening is accelerating,” underscoring the growing competitiveness between the two platforms. The App Store rankings are driven by several factors, including keyword relevance, download velocity, user reviews, app performance, and retention—areas in which Gemini appears to have recently gained traction.
Despite this gain in visibility, Coinbase continues to lead in core performance metrics. Over the past 24 hours, Coinbase reported a trading volume of $4.54 billion, compared to Gemini’s $382.49 million—a disparity of over 11 times.
Gemini’s App Store momentum also comes amid its filing for an initial public offering (IPO) with the U.S. Securities and Exchange Commission. The company aims to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol GEMI. The S-1 filing revealed a net loss of $282.5 million in the first half of 2025 and disclosed a $75 million credit agreement with Ripple Labs, emphasizing the depth of their strategic alliance.
