
GameStop Corp. (NYSE: GME) has formally entered the cryptocurrency market, disclosing its first Bitcoin acquisition of 4,710 BTC. The purchase, valued at approximately $512 million based on current market prices, marks a significant strategic pivot in the company’s financial operations.
The move follows GameStop’s earlier announcement in March 2025 regarding its intent to invest in digital assets. To facilitate this acquisition, the company launched a $1.3 billion private offering of 0% convertible senior notes due in 2030. Proceeds from this financing round are designated for general corporate purposes, including cryptocurrency investment.
The announcement spurred immediate market reaction. GameStop shares closed at $35.01 on May 27, reflecting a 5.99% gain from the previous session. Pre-market trading on May 28 showed continued momentum, with shares rising to $36.32, a 3.68% increase. Over the past 30 days, GME stock has advanced approximately 30%, with a year-to-date increase of roughly 10%.
This acquisition aligns GameStop with a growing number of public companies incorporating Bitcoin into their treasury strategies, underscoring an accelerating institutional embrace of digital assets.