Thomas Daniels
The memecoin FLOKI, which has gained popularity, experienced a nearly 4% surge in value within an hour after announcing a two-month marketing campaign partnership with TokenFi in Hong Kong. This strategic initiative, scheduled to run from December 17 to February 13, coincides with the festive season, encompassing Christmas, New Year, and the Chinese New Year in 2024. The timing is particularly significant as it aligns with what many experts predict to be the start of an unprecedented bull run in the cryptocurrency market.
Over the past month, FLOKI has seen several high-confidence initiatives in the market. Notably, leading market maker DWF Labs purchased $1.2 million worth of FLOKI tokens, demonstrating strong confidence in the memecoin. The token has risen by 18% in the past two weeks and an impressive 300% over the past year.
The marketing campaign promises extensive reach, with projections of over 53 million views. It will employ advertising strategies, including branding on two iconic Hong Kong Tramcars. These tramcars traverse prime routes through metropolitan zones, the central Hong Kong financial district, shopping areas, and luxury residential districts, providing high visibility to a premium audience.
Additionally, the brands will be prominently displayed on 69 high-definition digital screens on city buses strategically placed in key commercial districts. These locations include well-known landmarks such as Hong Kong Park, Revenue Tower, HSBC, Mandarin Oriental, China Tower, and COFCO Tower, ensuring maximum exposure.
