Fideum Group and Mastercard: Pioneering Digital Asset Integration

The Fideum Group, a fintech company, announced its collaboration with Mastercard, a leader in traditional payment systems. This partnership aims to integrate digital assets into common financial activities. Anastasija Plotnikova, CEO of Fideum, in an interview with CryptoSlate, discussed the impact of the company’s achievement as the top winner of the Mastercard Lighthouse FINITIV 2023 Fall Program. This victory is significant for Fideum, as it aligns the old principles of the traditional financial world with the innovative aspects of the cryptocurrency industry, ensuring compliance with regulations.

Plotnikova emphasized that winning the Mastercard Lighthouse FINITIV Program not only confirms the validity of their concept but also acts as a strong endorsement for their product development strategy. The Lighthouse FINITIV program, designed for Nordic and Baltic fintech firms, offers an opportunity to collaborate with major financial players, including Mastercard and top Nordic banks such as Danske Bank, Swedbank, Seb, and OP Financial Group.

Following their success, Fideum Group is setting its sights high, hoping that their alliance with Mastercard will revolutionize the integration of crypto assets into the mainstream financial sector. Despite the crypto industry facing skepticism from traditional financial experts over its volatility, Plotnikova believes that working with established firms like Mastercard and leveraging their global infrastructure can significantly alter the industry’s perception.

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