Thomas Daniels
In a strategic fusion of traditional finance (TradFi) and decentralized finance (DeFi), former TON Foundation executive Justin Hyun has announced the launch of Affluent, a cryptocurrency investment application integrated directly into Telegram. The platform aims to simplify digital asset management by allowing users to earn yields and participate in lending with a single click.
Affluent, built natively on The Open Network (TON)—the blockchain originally developed in connection with Telegram—officially launched on Monday. The platform is designed to introduce trustless crypto asset management to Telegram’s expansive user base, merging the accessibility of messaging apps with the sophisticated mechanics of decentralized markets.
“Our goal is to transform complex DeFi services into a simple and intuitive experience where users of all backgrounds and knowledge levels can easily invest and grow their wealth,” stated co-founder and co-CEO Hyun in a company announcement.
Automated Yield Strategies Through Vault Management
Affluent distinguishes itself through its proprietary Strategy Vault and Vault Manager system. These features automate asset allocation across various lending protocols, optimizing yield generation while managing risk. The platform combines algorithmic smart contracts with human oversight to deliver consistent long-term performance.
“By depositing assets into a vault, users allow Affluent to manage allocations through a hybrid of automated smart contracts and expert oversight,” the firm noted, emphasizing that deposits are diversified across multiple lending markets for optimized returns.
Bridging TradFi Expertise with DeFi Innovation
Hyung Lee, Affluent’s co-founder and an expert in TradFi options trading, highlighted the platform’s ambition to offer a balanced blend of Web3 innovation and traditional financial safeguards.
“By engineering solutions from traditional finance and developing them into a fully modular blockchain-based infrastructure, we are building the next generation of DeFi protocols — one that has all the advantages of Web3, but with the security and risk management of TradFi,” Lee stated.
Affluent’s streamlined user interface on Telegram seeks to eliminate the technical barriers often associated with DeFi participation, opening the market to a broader demographic. While Cointelegraph reached out to Affluent for further details on its risk management framework, no response was received by the time of publication.
