Crypto.com has made its first push into conventional finance (TradFi) services by introducing stock and exchange-traded fund (ETF) trading for a limited number of U.S. users. This move demonstrates the platform’s goal to broaden its product line beyond cryptocurrencies and gain substantial traction in the larger financial services industry.
Crypto.com intends to make its stock and ETF trading services available to customers across the US after first being offered in Pennsylvania, Ohio, Washington, and Arizona. The tool allows users to easily buy, trade, and transfer stocks and ETFs and is available through the Crypto.com app. With access to fractional shares and zero-commission trading, the platform is well-positioned to draw in a wide spectrum of investors, from novices to seasoned traders.
A limited-time promotion is being offered by Crypto.com as part of the launch, giving users a bonus of up to 3% when they transfer equities into their accounts. The company’s plan to integrate its crypto ecosystem with conventional financial instruments is in line with this aim.
By the end of the year, Crypto.com intends to provide more financial products, such as index derivatives, commodities, foreign currency, and stock options trading. The goal of these changes is to make the platform a one-stop shop for conventional and cryptocurrency investing options.
The recent withdrawal of Crypto.com’s lawsuit against the U.S. Securities and Exchange Commission (SEC), which contested the agency’s authority over certain digital assets, is a significant step. The decision came after President-elect Donald Trump and Kris Marszalek, the CEO of Crypto.com, met in public and allegedly discussed crypto-friendly measures, such as the possibility of a national Bitcoin reserve.
With this shift toward regulatory collaboration and a wide range of financial products, Crypto.com is better positioned to increase its presence in the TradFi and cryptocurrency sectors.