Thomas Daniels
As part of a larger effort to hasten the adoption of onchain applications, Coinbase has formally acquired Spindl, a onchain advertising and attribution platform. By incorporating Spindl into Base, Coinbase’s Layer 2 blockchain, the acquisition supports the company’s goal of enhancing the discovery and dissemination of decentralized apps (dApps).
Spindl, which focuses on ad tech infrastructure for the onchain economy, was founded in 2022 by Antonio Garcia-Martinez, a former member of Facebook’s advertisements team. Garcia-Martinez has concentrated on resolving significant issues with user acquisition and engagement for Web3 apps. He played a significant role in the development of Facebook’s early ad targeting and exchange systems.
In its release, Coinbase said, “As we’ve said before, there’s a natural flywheel here: We support developers who build onchain apps, and those apps attract users onchain, then having more users encourages more developers to build onchain.” “It will be easier to bring more and more people onchain if we spin this flywheel faster.”
Spindl will continue to assist its current clientele after the acquisition while integrating with Base’s infrastructure. In an effort to establish a just and expandable onchain marketing ecosystem, Coinbase reaffirmed its dedication to open standards for publishers and advertisers.
Coinbase is strengthening its position in the onchain economy with this acquisition, giving dApps better visibility and customer acquisition tools that will eventually encourage a wider uptake of decentralized technology.
