Thomas Daniels
B Strategy, a digital asset investment firm founded by former Bitmain executives, has unveiled plans to launch a $1 billion U.S.-listed treasury company focused on acquiring and holding BNB, the native token of the Binance ecosystem. The initiative is backed by YZi Labs, the family office of Binance co-founder Changpeng Zhao.
The firm seeks to replicate the model employed by 10X Capital, which previously secured $250 million in capital with YZi Labs’ support to build a similar BNB-focused treasury. According to a company spokesperson, B Strategy will raise funds through a private placement with a U.S.-listed company. Following the investment, that company will purchase BNB and shift its business model to operate as a dedicated digital asset treasury vehicle.
Describing itself as the “Berkshire Hathaway” of the BNB ecosystem, B Strategy aims to allocate capital toward long-term holdings and broader ecosystem development. This includes investment in infrastructure projects, strategic grants, and community-based initiatives.
Leon Lu, founder of B Strategy and co-founder of Metalpha, previously led a Bitmain-seeded fund that delivered a 276% return over two years. He is joined by co-founder Max Hua, former CFO of Bitmain, as well as strategic partners Ni Ming and Henry Wu—all seasoned executives in finance and crypto infrastructure.
With operations spanning Hong Kong, ASEAN countries, and the Middle East, B Strategy intends to leverage regional liquidity and market access to facilitate round-the-clock capital deployment. Several Asia-based family offices have already committed as anchor investors, signaling robust early support.
YZi Labs, which oversees more than $10 billion in global assets, reinforces institutional confidence in the project. Ella Zhang, head of YZi Labs, emphasized the increasing relevance of BNB in Web3, stablecoin infrastructure, and tokenized real-world assets.
