David Edwards

Published On: 11/10/2023
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IYK
By Published On: 11/10/2023

Web3 startup IYK, which stands for “If You Know,” emerged with the concept of ensuring the legitimacy of fashion items and other merchandise, while offering fans unique consumer interactions.

This technology enables consumers to effortlessly tap their smartphones on items like T-shirts to confirm their authenticity. In exchange, customers receive NFTs and the possibility of exclusive offerings from brands. 

Investments in the project: $17M

Partnership:A16z, Lattice Capital, 1kx, Synergis Capital

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