The American cryptocurrency exchange Coinbase is launching yet another nationwide advertising campaign in the country that emphasizes the “critical” part that cryptocurrencies will play in the modernization of the world’s financial system.
The company detailed its strategy for its new “Moving America Forward” campaign in a blog post on May 22. The campaign will launch with a series of four separate commercials starring Coinbase CEO Brian Armstrong. Some of them will also appear during commercial breaks of the NBA Finals series. them will primarily air during “popular Sunday shows” on American TV.
“Coinbase is launching Crypto: Moving America Forward, a national campaign to explain crypto’s critical role as an underlying technology that will update the global financial system,” the firm noted.