Amazon is preparing to revamp its search features on its online web store by developing and implementing a new “search” functionality with an interface similar to ChatGPT.
Job posts from the company revealed their intention to reinvent existing search features using advanced deep-learning techniques on a large scale. The posts indicate that Amazon is seeking experienced professionals to lead this AI-driven initiative, offering competitive salaries ranging from $119,000 to $261,500 per year, depending on the position and location.
The company aims to create an interactive conversational experience that helps customers find answers to product questions, perform comparisons, receive personalized suggestions, etc.
These announcements align with the rapid advancements in generative AI following the launch of OpenAI’s ChatGPT service in March.