Generative AI models, such as ChatGPT, have gained immense popularity in the technology industry and are on the verge of becoming mainstream. Amazon has announced Bedrock, a service that allows AWS users to create generative AI models using foundational models (FMs) such as GPT-4. With Bedrock, users can customize FMs with their data and seamlessly integrate and deploy them into their applications. Additionally, Amazon also announced Titan, which includes two new foundational models developed by Amazon Machine Learning.
Bedrock provides a solution to the issue of data privacy by enabling users to use pre-existing FMs as a backbone in support of their data without injecting it into training datasets. The customers’ data remain secure on Amazon’s cloud and do not leave their Virtual Private Cloud (VPC). The new in-house large language models (LLMs) and Bedrock service are Amazon’s attempts to compete with Google’s Bard and Microsoft/OpenAI’s ChatGPT in the generative AI space.
The Chinese tech company Alibaba is also preparing to enter the market with its own AI chatbot, “Tongyi Qianwen,” whereas Baidu’s Ernie failed to make an impact, causing a 10% drop in the company’s shares. As Titan and Bedrock entered the first wave of public-facing generative AI models, tech companies worldwide are gearing up to join the fray.