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Microsoft uses blockchain in India to solve problems with spam calls


Microsoft in cooperation with the Indian company Tech Mahindra is going to create a blockchain platform for fighting spam calls. Partners expect to launch an appropriate service for local telecom operators.

The Indian regulator TRAI (Telecommunication Regulatory Authority of India) considers unsolicited commercial communications (Unsolicited commercial communication – UCC) a serious problem for the clients of telecom companies. The agency is trying to solve this problem with the involvement of all interested players, and a month ago recommended all communication operators to use blockchain technology to limit this threat. Apparently, Microsoft and Tech Mahindra experienced the conjuncture and decided to come to the segment with their decision.

The representative of Tech Mahindra Rajesh Duddu, considers the direction promising:

“Blockchain technology is a powerful tool for combating the problem of spam and fraud risks, which helps protect user information, as well as the integrity of the telecommunications sector.” This distributed ledger technology, commonly known as Blockchain, will allow businesses to stop financial fraud and crime using false financial information by unregistered vendors telecommunication services that actively use SMS-services. ”

The platform, implemented on the basis of Microsoft Azure, will become a common protected register of spam calls distributed over the network, which will provide a transparent and proven system that will help companies mitigate the consequences of UCC.

“The intersection of the cloud and Blockchain will provide a new way of monitoring and enforcing [the receipt of mailings] in the common ecosystem.” Thanks to this solution, we will be able to help service providers meet the new TRAI rules. ”

According to the innovations from the regulator, user consent must be explicitly written on the chain of blocks to get marketing calls. Users should also be able to withdraw their consent at any time. If the operator does not comply with the rules, he runs the risk of a fine of up to half a million Indian rupees per month (about $ 7.1 thousand).

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